Making Marijuana Uncool

Photo by Robbie Wilkins from Viceland.
Photo by Robbie Wilkins from Viceland.

Last month, I received an email asking if I’d participate in a public service announcement about marijuana.


I get hundreds of (sometimes sketchy) emails a day, so I was skeptical about the unsolicited “film” request, but I scheduled a phone call.


It wasn’t until the producer mentioned Weediquette that I realized I was on the phone with Viceland.



The plans came together quickly and after a 48-hour mess-hiding marathon, a seven-person camera crew came to my house.


The shoot lasted about four and a half hours and it was all edited down to 30 seconds.


The campaign appears on Viceland’s channel.  It features several 30-second clips of normal people who openly use marijuana.

The intention is to help nullify the stigma and #normalize marijuana use while also advertising Weediquette.

Shortly after the clip went up, I scrolled through comments and I loved what I saw.



“watching this made weed less cooler to me”.

Commenters say watching a “soccer mom” talk about marijuana on TV makes weed seem less cool.  It makes marijuana seem normal.  #ismokeweed #normalize

I know it’s intended as an insult but I kind of love it.

Smoking weed is not cool; cannabis is just a normal adult thing.    Using marijuana is a normal everyday part of my normal life.

The more you discuss the truth about marijuana with your kids, the more you remove the “forbidden allure”.  It becomes less appealing.

The kids, the dog, and the crew from Viceland.

As normalization of marijuana sweeps the country, statistics show teen use is declining.

New research released by the CDC reports that even though, “adults in general (are) using marijuana (more),  the percentage of teens using or abusing marijuana…has actually decreased.

Talk to your kids about cannabis.  When you do, this is the most important thing to teach kids about marijuana.


Written by Jessie Gill

Jessie Gill, RN is a cannabis nurse with a background in holistic health and hospice. After suffering a spinal injury, she reluctantly became a medical marijuana patient then quickly transitioned into an advocate. Her site, combines science with personal insight to educate about medical marijuana. She’s been featured on Viceland and bylines include GoodHousekeeping, Cosmopolitan, MSN, and more.

A comparative risk analysis conducted in 2015, concluded that cannabis is 114 times less deadly than alcohol.

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